The idea of Bayanihan is something that is deeply embedded in our culture. Regardless of how little or how much we have, it is wired in our DNA to always help, share, and support others, especially during times of crisis.
This selflessness is what Gardenia Philippines successfully captured on its “Laging Kasama” concert, a free virtual concert that was held to celebrate Happy Bread Day. The event, which happened on October 24, 2020 via Facebook Live, gathered some of the best musical acts in the country who entertained everyone with their catchy tunes.