All over the world, Christmas will not be the same this year. At the same time, Filipinos are a resilient population, and our Christmas spirit will continue as we go our merry way with our Christmas celebrations.
Times have changed, however, impacting how we
celebrate this season. With this in mind, Nutella has
always been about spreading Joy and Optimism, and the brand recognizes that
tradition is very important for Filipinos, and they’ve found a way to continue
to spread holiday cheer this year.
Over the years, Nutella has carried out campaigns that bring its core mission to the forefront, through breakfast campaigns and bread-pairing all over the world. This year, Nutella will drive the experience further through fresh pairings that are relevant to Filipinos. Nutella is bringing the all-day breakfast truck back into town and introducing a new pairing – the all-time Filipino Holiday favorites that make Filipino celebrations merry – Bibingka and Putobumbong. Add a delicious Nutella twist to these holiday classics and create new experiences this Christmas!