All over the world, Christmas will not be the same this year. At the same time, Filipinos are a resilient population, and our Christmas spirit will continue as we go our merry way with our Christmas celebrations.
Times have changed, however, impacting how we
celebrate this season. With this in mind, Nutella has
always been about spreading Joy and Optimism, and the brand recognizes that
tradition is very important for Filipinos, and they’ve found a way to continue
to spread holiday cheer this year.
Over the years, Nutella has carried out campaigns that bring its core mission to the forefront, through breakfast campaigns and bread-pairing all over the world. This year, Nutella will drive the experience further through fresh pairings that are relevant to Filipinos. Nutella is bringing the all-day breakfast truck back into town and introducing a new pairing – the all-time Filipino Holiday favorites that make Filipino celebrations merry – Bibingka and Putobumbong. Add a delicious Nutella twist to these holiday classics and create new experiences this Christmas!
And what makes tradition even more exciting is the
partnership with Via Mare who will bring Bibingka con Nutella
to life. The partnership of these two brands will deliver a unique experience
for their customers as they celebrate the merry Christmas season.
Ramon S. Roño, General Manager of Via Mare Corporation says, “Every year, our Bibingka and
Puto Bumbong stand for the Paskong Pinoy spirit. It’s a dish our patrons hold
near and dear to their hearts. With the partnership of Nutella – another brand
close to everyone’s hearts – we’re excited to be able to serve our most beloved
dish in a new way. A new twist to a Filipino classic. During unprecedented
times like this, we’re glad, together with our partners in Nutella, to be able
to give both new and old patrons a merry and bright Christmas experience.”
Nutella is a combination of roasted hazelnuts, skim
milk, and cocoa with a creamy consistency and a chocolate taste, with a hint of
roasted nut flavor. Imagine that with your Bibingka and Putobumbong. Mmmmmm…Sarap!
Filipinos will get to enjoy the Bibingka con Nutella
through the All Day Breakfast Truck, made accessible as pop-up stores go up
throughout the metro area. The Nutella truck kicked-off at the start of
December and will be traveling throughout the holidays so be sure to catch the
Nutella All-Day Breakfast truck at these locations:
Dec. 11 McKinley Hills
Dec. 12 Dansalan Residences
Dec. 13 California City Gardens
Dec. 17 Laverti Residences
Dec. 18 Burgos Circle
Dec. 19 / 20 Eastwood City
This new exciting holiday pairing will be available
for take out or home delivery. For delivery, they can go to
https://viamare.com.ph or visit Facebook page
–https://www.facebook.com/ViamarePH/ or place your orders here
https://viamare.com.ph/order-online/.
Adding a little something new to traditional breads
across the globe is a great way to reinvent breakfast and making meals tasty
and exciting is what Nutella is all about. According to Nutella’s Regional
Marketing Head, Cheryl Que “We want Filipinos to wake up happy and breakfast is a big
factor, so we want to add something new to their traditional breakfast fare by
introducing new pairings. We are starting off this Christmas season with
Bibingka and Putobumbong, and soon we will be going around the Philippines to
make more interesting pairings that will incorporate the regional Filipino
culture.”
So, this Christmas, take advantage of the holiday pairings. When you experience the Nutella Food Truck, take photos, and create social media posts using the Nutella Food Truck and fun social media cards. Tag your posts with #nutellaph or #alldaybreakfast, and invite your friends to join in the fun!
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